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		<title>Build Your Dream Business Using Your Unfair Advantages</title>
		<link>https://amardeep.co/build-your-dream-business-using-your-unfair-advantages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=build-your-dream-business-using-your-unfair-advantages</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Mon, 06 Dec 2021 11:42:15 +0000</pubDate>
				<category><![CDATA[productivity]]></category>
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		<guid isPermaLink="false">https://amardeep.co/?p=4441</guid>

					<description><![CDATA[<p>Hasan Kubba shares the MILES framework Image courtesy of Hasan Kubba Ideas don’t make successful startups. Execution does. You might think your idea is special but most of the time a bigger fish can steal it with ease. Look at how quickly other social media platforms added rooms when Clubhouse became popular. They survived and [&#8230;]</p>
<p>The post <a href="https://amardeep.co/build-your-dream-business-using-your-unfair-advantages/">Build Your Dream Business Using Your Unfair Advantages</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>Hasan Kubba shares the MILES framework</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="432" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1__spcn9ZfcPxt-UZAWMceTQ.png?resize=768%2C432&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1__spcn9ZfcPxt-UZAWMceTQ-768x432.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1__spcn9ZfcPxt-UZAWMceTQ-300x169.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1__spcn9ZfcPxt-UZAWMceTQ.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Image courtesy of Hasan Kubba</h6>
<section>
<section>
<section>
<hr />
<p>Ideas don’t make successful startups. Execution does.</p>
<p>You might think your idea is special but most of the time a bigger fish can steal it with ease. Look at how quickly other social media platforms added rooms when Clubhouse became popular. They survived and Clubhouse will be forgotten.</p>
<p>Some people force me to sign an NDA before they tell me their startup idea. If they think I can steal their idea and execute it better than them, they should give up. They must have a clear response to “why you?” otherwise I don’t invest.</p>
<p>Hasan Kubba ran a profitable lifestyle business then turned to angel investing. Yet it became a chore because the average pitch was so low quality. He wanted to find a faster way to filter applicants to focus on those who had the greatest chances of succeeding. The MILES framework was born which grew into bestseller <a href="https://www.amazon.co.uk/Unfair-Advantage-Startup-Success-Starts/dp/1788163311" target="_blank" rel="noopener" data-href="https://www.amazon.co.uk/Unfair-Advantage-Startup-Success-Starts/dp/1788163311">The Unfair Advantage</a>.</p>
<p>The answer to “why you?” should be a cocktail of traits unique to you which aren’t easy to mimic. These are your unfair advantages. If you can articulate these well then you’ll have investors fighting to invest.</p>
<p>Follow along with the framework to see what you can leverage.</p>
<p><a href="https://entrepreneurshandbook.co/4-how-to-use-your-unfair-advantages-to-succeed-in-business-w-hasan-kubba-4b8aec5e9e55?source=collection_category---4------1-----------------------" target="_blank" rel="noopener" data-href="https://entrepreneurshandbook.co/4-how-to-use-your-unfair-advantages-to-succeed-in-business-w-hasan-kubba-4b8aec5e9e55?source=collection_category---4------1-----------------------"><i>Based on this episode of Entrepreneur’s Handbook podcast with Hasan.</i></a></p>
</section>
<section>
<hr />
<h3> </h3>
<h4>Money</h4>
<p>The mafia runs Silicon Valley. Not the Silician-kind but the Paypal Mafia. This is a group of twenty-plus entrepreneurs who all made their money working for Paypal in the early days then went on to start their own businesses.</p>
<p>You might have heard of some of the companies they founded or led.</p>
<p>Tesla.<br />YouTube.<br />LinkedIn.</p>
<p>Their high earnings meant they had much higher runways than other entrepreneurs would. This meant they could take far more risks and outcompete by throwing money at problems.</p>
<p>It’s the same for any entrepreneur who has money from a previous career or from a rich family. Jeff Bezos accepted $300k from his parents. In a world that fetishizes his greatness, it’s important not to forget this.</p>
<p>The money advantages don’t need to be so extreme though. If you can live with your parents rent-free then you have an edge over your peers who have much higher expenses.</p>
<p>Hasan could work on his startup whilst not earning any money because he had the support of his family. If he was forced to pay for everything himself, his business may have never taken off and I would have never read his book.</p>
<p>If you have people around you who can support you financially, make sure you are grateful!</p>
<p> </p>
</section>
<section>
<hr />
<h4>Intelligence &amp; Insights</h4>
<p>Raw intelligence is a blessing but it can also be a curse.</p>
<p>Misunderstood geniuses appear throughout history. Christopher Langan has an IQ above 200 but spent most of his adult life working as a bouncer. He dropped out of university because he thought he knew better than his professors. He’s smarter than every founder in silicon valley but lacked the social skills to use his ability in a meaningful way.</p>
<p>For intelligence to be an effective unfair advantage, it must be targeted. This is where insight comes into play. Your background is unique and means you can see solutions where other people don’t even realize there’s a problem. Deep knowledge of one area combined with a curiosity for another can lead to interesting combinations.</p>
<p>A great example of this is Tristan Walker who founded Walker &amp; Company. He graduated from Stanford Business School and was an entrepreneur-in-residence at Andreessen Horowitz. He had always struggled with shaving irritation his entire life and realized it was a common problem amongst black men. It was an ignored market because of the lack of diversity in board rooms.</p>
<p>Tristan combined his unfair advantages to meet the need and get VCs on board.</p>
<p> </p>
</section>
<section>
<hr />
<h4>Location &amp; Luck</h4>
<p>Bill Gates is smart but luck played a huge part in his success.</p>
<p>He built world-leading expertise because he was one of the only people to have access to top-of-the-line computers while still in high school. His competitors had to wait until they went to an elite university before they could learn. Bill was the perfect age to take a big risk on PCs when the industry had high barriers to entry.</p>
<p>My first language is English and I grew up in London. I’m not Bill Gates but a large part of what I’ve achieved today is due to these two factors. Had I been born in a small village in Panjab like my father, I doubt you’d be reading this.</p>
<p>London is a magnet for highly driven people so just by living here, I’m more likely to meet people who could have a big impact on my career. They can then open the doors for me without me needing to send a thousand cold emails from Siberia.</p>
<p>It’s possible to increase your chances of being lucky though. Putting your work out in public makes it more likely someone will notice you. You can go to networking events and keep experimenting with ideas.</p>
<p>Nothing in life is guaranteed but you have to play the game to win.</p>
<p> </p>
</section>
<section>
<hr />
<h4>Education &amp; Expertise</h4>
<p>It’s become popular to tell aspiring entrepreneurs they should skip university if they want to build a business. This is terrible advice and ignores all the unfair advantages an education gives you. It’s not a coincidence so many famous entrepreneurs went to Stanford or Harvard.</p>
<p>Education goes beyond just what is taught in lectures even though this is useful. As someone with an economics degree, it pains me how poorly many people understand how money works as they scream about cryptocurrency from the top of their lungs. University doesn’t teach you everything but it can help you make more informed decisions.</p>
<p>The signal aspect is another major effect as of right or wrong, simply having Stanford in your bio will make investors take you more seriously. It’s a signal you’re intelligent and hardworking even if you’re not.</p>
<p>The biggest advantage comes from networking as many top programs will give you access to high-quality contacts. It increases the chances you’ll have a personal link to someone with enough power to get your startup off the ground.</p>
<p>If your university days are behind you, it’s doesn’t mean you can’t use this unfair advantage though it may be more difficult. Hasan learned how to build a passive income machine from an online course. The key is to learn a skill that others need help with.</p>
<p> </p>
</section>
<section>
<hr />
<h4>Social Status</h4>
<p>Two years ago, WeWork was worth $50 billion despite being a low-profit margin office space business. On paper, it doesn’t make any sense but the secret sauce was Adam Neumann. The founder had electric charisma and made friends in high places with ease.</p>
<p>Investors can use a charisma proxy where they assume someone who is well-spoken is also competent in other areas even if there’s no evidence.</p>
<p>Likeability is an underrated key to success for many founders. They get funded when others wouldn’t. They get free advice when others get ignored. They are forgiven for mistakes when others aren’t.</p>
<p>Sometimes you don’t even need to be likable yourself as association with a credible person can be enough. With my podcast, I’m aware a potential guest may not come on for me but they see their friend has already come on. This means each connection I make can exponentially increase my social status.</p>
<p>If you aren’t the type of person to command an entire room’s potential, focus on one new relationship. Prove yourself trustworthy to this one person and you’ll by proxy gain a bit of trust with another hundred people.</p>
<p>Who you know matters but you can always expand your network in an authentic way.</p>
</section>
</section>
</section>
<section> </section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/build-your-dream-business-using-your-unfair-advantages/">Build Your Dream Business Using Your Unfair Advantages</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4441</post-id>	</item>
		<item>
		<title>How Eric Barone Built A $30 Million Business By Himself From His Apartment</title>
		<link>https://amardeep.co/how-eric-barone-built-a-30-million-business-by-himself-from-his-apartment/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-eric-barone-built-a-30-million-business-by-himself-from-his-apartment</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Wed, 01 Dec 2021 11:57:07 +0000</pubDate>
				<category><![CDATA[productivity]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[advice]]></category>
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		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<category><![CDATA[Startup]]></category>
		<guid isPermaLink="false">https://amardeep.co/?p=4439</guid>

					<description><![CDATA[<p>Why you shouldn&#8217;t follow his lead Created by the Author  It annoys me when most people call themselves self-made.  They use it because their parents weren’t rich but they forget about all their employees. Most businesses aren’t built by one visionary without the help of an army of helpers. Few people actually do it all by [&#8230;]</p>
<p>The post <a href="https://amardeep.co/how-eric-barone-built-a-30-million-business-by-himself-from-his-apartment/">How Eric Barone Built A $30 Million Business By Himself From His Apartment</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>Why you shouldn&#8217;t follow his lead</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_cprMT_Od5INk7yAe8sf48g.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_cprMT_Od5INk7yAe8sf48g-768x430.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_cprMT_Od5INk7yAe8sf48g-300x168.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_cprMT_Od5INk7yAe8sf48g.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Created by the Author</h6>
<section>
<section> It annoys me when most people call themselves self-made. </section>
</section>
<section>
<section>
<p>They use it because their parents weren’t rich but they forget about all their employees. Most businesses aren’t built by one visionary without the help of an army of helpers. Few people actually do it all by themselves even if they claim to.</p>
<p>Eric Barone is one of these rare creatures.</p>
<p>Using wages as a part-time theatre usher as funding, he created the massively popular <a href="https://www.stardewvalley.net/" target="_blank" rel="noopener" data-href="https://www.stardewvalley.net/">Stardew Valley</a> video game. All by himself. For context, the development of Super Mario Odyessy needed <a href="https://www.mariowiki.com/List_of_Super_Mario_Odyssey_staff#NOA_Management" target="_blank" rel="noopener" data-href="https://www.mariowiki.com/List_of_Super_Mario_Odyssey_staff#NOA_Management">68 different specialized roles</a>. Eric was the producer, storyteller, developer, audio director, and artist all rolled into one.</p>
<p>It took him over four years but the game was an instant smash hit. Professional game reviewers loved it too; <a href="https://www.ign.com/games/stardew-valley" target="_blank" rel="noopener" data-href="https://www.ign.com/games/stardew-valley">IGN</a> rated it 95/100. It’s sold at least 15 million copies and made at least <a href="https://www.gamerevolution.com/features/13384-stardew-valleys-single-developer-has-made-over-30-million#/slide/1" target="_blank" rel="noopener" data-href="https://www.gamerevolution.com/features/13384-stardew-valleys-single-developer-has-made-over-30-million#/slide/1">$34 million</a> for Eric; the revenue is likely to be much higher today as that number comes from 2017.</p>
<p>You might be tempted to follow in his footsteps but when you read on, you’ll see how his obsession almost broke him.</p>
<p> </p>
</section>
<section>
<hr />
<h4>It was just meant to be practice</h4>
<blockquote>
<p>“I just had my intuition as to what was the next important thing I should work on.” — Eric Barone</p>
</blockquote>
<p>Hindsight bias is strong in many entrepreneurs. They’ll preach about how they always had a higher mission when they started their business but it’s easy to say when they’ve already made it.</p>
<p>Eric is more humble. He was a computer science major who no one would hire. He only started working on the game as a way to keep his coding skills sharp so he could impress potential employers. The burning passion to make the game perfect came later on. Maybe if Apple had given him a job, millions of people would never have had the pleasure of playing Stardew Valley.</p>
<p>You don’t need to begin with the end in mind. It’s ok to start something and work out along the way whether or not you’re passionate about it. We’re all muddling our way through life. You can abandon a project if doesn’t light a fire in your belly but you could build something great if it does. You’ll never know unless you try.</p>
<p> </p>
</section>
<section>
<hr />
<h4>Why not me?</h4>
<p>The mindset shift from practice to tenacity had one basic pillar.</p>
<p>Whenever he came across a task he didn’t know how to do, he asked himself, “why not me?” If there were other people out there who could do it, why couldn’t he learn how to do it? Pixel art was something he remembers being difficult but he sunk hundreds of hours into getting better. His self-belief meant Stardew Valley was high quality in every measure.</p>
<p>Yet the me-against-the-world mentality also stopped him from ever asking for help. Most of us turn to Google with our problems and we will often find the answer yet sometimes no one has posted about the unique challenge you face. When I worked in tech this is when I would ask a colleague or ask for advice in a forum. I saw no point in re-inventing the wheel as the end product would be the same.</p>
<p>In some ways, Eric succeeded because he took this outlook and in other ways, it was despite it.</p>
<p> </p>
</section>
<section>
<hr />
<h4>The irony</h4>
<p>For those of you who have never played Stardew Valley, it’s a refreshingly simple game.</p>
<p>The main character in Stardew Valley quits his job at an inflexible corporation because his grandpa leaves him a plot of land in the middle of nowhere. The character chooses to restart his life out in nature surrounded by beauty. The gameplay is based around farming and interacting with characters who have a human-like depth to them.</p>
<p>This was the complete opposite to Eric’s life. He worked 80 hour weeks and barely left the house. He was his own inflexible boss but there was no plot of land to escape to. His girlfriend remembers what he was like:</p>
<blockquote>
<p>“He would be working all day till 11:30 P.M. and I would be like, ‘Hey, you have to get off the computer. You have to do something with me. We have to eat dinner. We have to watch an episode of <em>Star Trek</em>.’ I needed more interaction with him.”</p>
</blockquote>
<p>Eric’s obsessive attention to detail made the game as great as it is but the costs to his health and his relationships were great. If I told you that all you needed to do was work 80 hour weeks on top of a part-time job and stay inside all day to make $30 million, would you take it?</p>
<p>He admits “it was definitely a struggle to keep my sanity.”</p>
<p> </p>
</section>
<section>
<hr />
<h4>Burnout strikes</h4>
<p>Even after the game was released in 2016, Eric continued being a one-man team for a while. He’d have to be superhuman to provide support to millions of players and eventually all his hard work caught up with him.</p>
<p>In August 2017, he took an overdue break and went on a road trip across America with his girlfriend and housemates. Eric experienced the outside world again with the freedom of one of his virtual characters. They stopped off in California where he allowed himself to relax on the beach like when he was a kid. He later hired someone to help him manage Stardew Valley.</p>
<p>He’s now working on a new project called <a href="https://www.hauntedchocolatier.net/" target="_blank" rel="noopener" data-href="https://www.hauntedchocolatier.net/">Haunted Chocolatier</a> by himself again. Yet the unhealthy obsession no longer seems to be there. He’s learned from Stardew Valley and while he wants his new game to be even better, he’s not destroying himself to do it.</p>
<p>I believe he can be proud of is how many people’s lives he has impacted with his game. During the pandemic, the importance of gaming to people’s mental health came into focus. I know many people who used gaming as a way to cope whether it be complex games such as Eric’s Stardew Valley or simple games such as <a href="http://Solitaired.com" target="_blank" rel="noopener" data-href="http://Solitaired.com">free online solitaire</a>.</p>
<p>It might not have been his intention but there are so <a href="https://junkee.com/stardew-valley-mental-health/207914" target="_blank" rel="noopener" data-href="https://junkee.com/stardew-valley-mental-health/207914">many</a> <a href="https://www.thegamer.com/stardew-valley-mental-health-animal-crossing-sims/" target="_blank" rel="noopener" data-href="https://www.thegamer.com/stardew-valley-mental-health-animal-crossing-sims/">examples</a> <a href="https://checkpointorg.com/one-day-time-stardew-valley-can-help-mental-health/" target="_blank" rel="noopener" data-href="https://checkpointorg.com/one-day-time-stardew-valley-can-help-mental-health/">of</a> <a href="https://www.vg247.com/how-stardew-valley-helped-me-cope-with-depressive-episodes" target="_blank" rel="noopener" data-href="https://www.vg247.com/how-stardew-valley-helped-me-cope-with-depressive-episodes">people</a> <a href="https://www.bbc.co.uk/programmes/articles/3dG7LzqrnPDG9MtdyK0W3Pm/gaming-can-officially-improve-your-mental-health-here-are-five-essential-relaxing-titles-to-play" target="_blank" rel="noopener" data-href="https://www.bbc.co.uk/programmes/articles/3dG7LzqrnPDG9MtdyK0W3Pm/gaming-can-officially-improve-your-mental-health-here-are-five-essential-relaxing-titles-to-play">who</a> say it has made their lives better. Maybe making games despite the money isn’t the best thing for your mental health but playing them could be.</p>
</section>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/how-eric-barone-built-a-30-million-business-by-himself-from-his-apartment/">How Eric Barone Built A $30 Million Business By Himself From His Apartment</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4439</post-id>	</item>
		<item>
		<title>6 Practical Ways To Reverse A Productivity Slump</title>
		<link>https://amardeep.co/6-practical-ways-to-reverse-a-productivity-slump/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=6-practical-ways-to-reverse-a-productivity-slump</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Mon, 29 Nov 2021 12:07:25 +0000</pubDate>
				<category><![CDATA[creativity]]></category>
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		<guid isPermaLink="false">https://amardeep.co/?p=4438</guid>

					<description><![CDATA[<p>#2 Look at the bricks, not the wall Edited by the author — original from Pexels I don’t believe anyone who tells you they are productive all year round. We’re humans not robots and sometimes things don’t go to plan. Your systems can work well for months and all of a sudden they collapse and you don’t why. [&#8230;]</p>
<p>The post <a href="https://amardeep.co/6-practical-ways-to-reverse-a-productivity-slump/">6 Practical Ways To Reverse A Productivity Slump</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>#2 Look at the bricks, not the wall</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_1SAw3CGE74A6k8K7AtzPUQ.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_1SAw3CGE74A6k8K7AtzPUQ-768x430.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_1SAw3CGE74A6k8K7AtzPUQ-300x168.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_1SAw3CGE74A6k8K7AtzPUQ.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6>Edited by the author — original from <a href="https://www.pexels.com/photo/happy-ethnic-constructor-at-table-with-draft-3761508/" target="_blank" rel="noopener" data-href="https://www.pexels.com/photo/happy-ethnic-constructor-at-table-with-draft-3761508/">Pexels</a></h6>
<section>
<section>I don’t believe anyone who tells you they are productive all year round. We’re humans not robots and sometimes things don’t go to plan. Your systems can work well for months and all of a sudden they collapse and you don’t why. It’s not anyone’s fault and there’s not always a logical reason why.</section>
</section>
<section>
<section>
<p>It just happens. That’s life.</p>
<p>This happened to me a few weeks ago with the worst possible timing. Projects I had been excited by all came in at once and my brain seemed to go on strike. You know the scene from Marvel’s Avengers when where the Hulk refuses to come out to play? I felt like Bruce Banner. Out of my depth.</p>
<p>I had to change things up to get back to 100%. Try these techniques for yourself to see if they work for you. You don’t need to commit to doing them forever just until you get your mojo back again.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#1 Do a warm-up</h4>
<p>When you’re in a slump, you can spend more time thinking about doing a task than it would take to actually do it. This used to happen with me and writing all the time. I made excuses to spend five more minutes on Instagram which always seemed to turn into an hour.</p>
<p>A simple hack I use to get myself writing is starting by taking online typing tests. The text is meaningless but it gets my fingers flowing. It’s like a game so I never procrastinate on this and this wins half the battle against my inertia.</p>
<p>I found this works for any high-brainpower task. Warm yourself up with something with no real pressure to get your momentum going. If you need to do heavy statistical work, find a random quirky dataset to mess about with. It’s cognitively easier because it doesn’t matter but at least you’re doing the same actions.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#2 Look at the bricks, not the wall</h4>
<p>Perhaps counter-intuitively, when my productivity is slumping, I make my to-do list longer. The underlying amount of work doesn’t change but I break each task down into small components. I make sure it won’t take me longer than 20 minutes to cross anything off the list.</p>
<p>I confess part of this is procrastination. Yet, more importantly, it means nothing feels overwhelming. I can cross more items off per day which makes me feel good rather than doing 90% of one big task and my to-do list looking untouched.</p>
<p>If you find yourself feeling like you’ve achieved nothing in a day, why not try breaking down a task. If it’s writing an article, switch from the mindset of it’s not finished to the introduction, and the first three sections are done. It’s a more upbeat way of looking at your day.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#3 Channel your Marie</h4>
<p>Marie Kondo’s <a href="https://www.amazon.co.uk/Life-Changing-Magic-Tidying-effective-clutter/dp/0091955106" target="_blank" rel="noopener" data-href="https://www.amazon.co.uk/Life-Changing-Magic-Tidying-effective-clutter/dp/0091955106">The Life-Changing Magic of Tidying Up</a> made a big splash both as a book and on Netflix. Let’s be real, most of us don’t prioritize organization as much in our daily lives as she does.</p>
<p>Yet when I can’t seem to get anything “productive” done, I often end up tidying up my room. It’s cathartic to give order to the objects around me when my mind is so messy. It’s a low brainpower task but a job I need to do. The results are clear and in the end, you feel like you’ve done something good.</p>
<p>You can do the same for digital clutter too. Maybe I’m weird but I can spend hours sorting out files into the right places and feel relaxed. Again it’s a job that needs to be done but doesn’t need much thinking. Perfect for a slump.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#4 Buddy up</h4>
<p>I’ve been my own boss for nearly six months now and I’ve noticed a glitch in my matrix. Despite enjoying my creative self-led projects the most, I often prioritized the tasks I had to do for other people first. It was as if I quit my job to be a slave to my clients instead.</p>
<p>I don’t believe enough self-employed people talk about how hard it is to keep up your intrinsic motivation. It’s easier to work towards other people’s deadlines because it feels concrete whereas you can always kick your own ambitions down the road.</p>
<p>Accountability is crucial for me to ensure I work on what deep down I know I want to work on. I’ve started sending 2-minute daily updates to people in my inner circle where I assess the previous day’s productivity and outline my to-do list for the current day. Knowing I’m going to need to explain myself if I keep missing my goals helps to keep my mind on track. You might find it does the same for you too.</p>
<p>I’m launching a <a href="https://www.youtube.com/channel/UCdXPYl6nFsCWYAgRs9gGYwg" target="_blank" rel="noopener" data-href="https://www.youtube.com/channel/UCdXPYl6nFsCWYAgRs9gGYwg">YouTube channel</a> soon and I publically announced my intention to post a video a week from January 2022 while on a <a href="https://entrepreneurshandbook.co/4-how-to-use-your-unfair-advantages-to-succeed-in-business-w-hasan-kubba-4b8aec5e9e55" target="_blank" rel="noopener" data-href="https://entrepreneurshandbook.co/4-how-to-use-your-unfair-advantages-to-succeed-in-business-w-hasan-kubba-4b8aec5e9e55">podcast with Hasan Kubba</a>. If you are reading this in 2022 and my channel hasn’t met this promise, call me out on social media and I promise to retweet.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#5 No sweatpants when working</h4>
<p>When I worked in consulting, one of my everyday joys was coming home, taking my suit off, and getting into sweatpants. It signaled the end of work mode and the start of chill mode.</p>
<p>Once I had the freedom to wear what I want, the suit gathered dust in my cupboard. I was sweatpants all day, every day. For a while, this was great like eating candy for breakfast. I was productive and comfortable, why would I ever choose to end this?</p>
<p>The problem is when I didn’t feel like working then I was already in my chill mode clothes. In my new freedom honeymoon, I could make myself work like this but it became more difficult over time. I began to resent myself for working when I’d rather just lounge around. Why was I spoiling chill mode?</p>
<p>While I haven’t dusted off my suit, I now wear business casual during the day. <a href="https://www.npr.org/2016/07/22/486926244/white-coat?t=1557232709323" target="_blank" rel="noopener" data-href="https://www.npr.org/2016/07/22/486926244/white-coat?t=1557232709323">Studies</a> have shown clothing can give you more confidence and it’s made a difference to me. I get the extra benefit of being able to switch back to sweatpants at the end of the day too.</p>
<p>Even if you aren’t your own boss, whenever you’re doing work from your own home, try to not taint your clothes for chilling by working in them.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#6 Reboot</h4>
<p>Machines don’t have feelings but when they are a bit sluggish, the first thing we do is turn them off and give them a rest. We then switch them on again to see if our issue is solved.</p>
<p>If our first instinct with a machine is to switch it off then why do we try to force ourselves to work when our CPU is overloaded? Your productivity might be crashing because you are burnt out and you can try all the hacks in the world but nothing will substitute rest.</p>
<p>When I feel like this, I go to sleep earlier. Anything outstanding on my list can be picked up the following day in 99% of cases.</p>
<p>If it’s too late for this then you might need to take some time off and completely reboot. You might think you can’t do this but you get more done by working closer to 100% when you’re back than plodding along at 40% effectiveness.</p>
<p>It’s simple mathematics.</p>
<p>Give. Yourself. A. Break.</p>
</section>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/6-practical-ways-to-reverse-a-productivity-slump/">6 Practical Ways To Reverse A Productivity Slump</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
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		<title>How Roadmap Marketing Helped Hopin Grow to Almost $8 Billion in Two Years</title>
		<link>https://amardeep.co/how-roadmap-marketing-helped-hopin-grow-to-almost-8-billion-in-two-years/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-roadmap-marketing-helped-hopin-grow-to-almost-8-billion-in-two-years</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Fri, 26 Nov 2021 12:13:11 +0000</pubDate>
				<category><![CDATA[productivity]]></category>
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		<guid isPermaLink="false">https://amardeep.co/?p=4480</guid>

					<description><![CDATA[<p>Dave Schools, a member of the founding team, breaks it down Image courtesy of Dave Schools Can you name the fastest-growing European startup ever? The answer is Hopin. It started as a virtual event experience company back in 2019 before remote work was a buzzword. When Dave Schools joined as the Head of Marketing when the [&#8230;]</p>
<p>The post <a href="https://amardeep.co/how-roadmap-marketing-helped-hopin-grow-to-almost-8-billion-in-two-years/">How Roadmap Marketing Helped Hopin Grow to Almost $8 Billion in Two Years</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>Dave Schools, a member of the founding team, breaks it down</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="432" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_AkBmoBMJB0OFd66wnRz0bg.png?resize=768%2C432&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_AkBmoBMJB0OFd66wnRz0bg-768x432.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_AkBmoBMJB0OFd66wnRz0bg-300x169.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_AkBmoBMJB0OFd66wnRz0bg.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Image courtesy of Dave Schools</h6>
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<p>Can you name the fastest-growing European startup ever?</p>
<p>The answer is Hopin.</p>
<p>It started as a virtual event experience company back in 2019 before remote work was a buzzword. When Dave Schools joined as the Head of Marketing when the company had no employees and zero revenue. He played a key part in the early days as Hopin challenged the giants of the online video world.</p>
<p>He remembers walking down a TechCrunch event with his laptop in hand and winning a deal with Dell. This was all pre-pandemic. Once the world turned upside down, a rocket was lit under Hopin and it reached unicorn status rapidly.</p>
<p>Today it’s worth nearly eight billion dollars. They’ve staked their place in the tech stack of giant enterprises and indy organizations alike. Dave believes what he calls “roadmap marketing” was a major reason behind this rapid growth combined with the fantastic people he worked with. Here we break it down so other entrepreneurs can use it for themselves.</p>
<p><a href="https://entrepreneurshandbook.co/3-how-hopin-landed-big-clients-in-the-early-days-w-dave-schools-22edb11f6199" target="_blank" rel="noopener" data-href="https://entrepreneurshandbook.co/3-how-hopin-landed-big-clients-in-the-early-days-w-dave-schools-22edb11f6199"><em>This article is based on an episode of Entrepreneur’s Handbook with Dave Schools.</em></a></p>
<p> </p>
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<hr />
<h4>“Build features for logos”</h4>
<p>How did Hopin as such a new company earn such huge names as clients to put on their website?</p>
<p>It’s no mistake or accident. It was an intentional strategy.</p>
<p>While the early product was innovative, it often lacked features large enterprises considered must-haves for them to become customers. Some startup founders would accept defeat and try someone else.</p>
<p>Hopin’s founder, Johnny Bourfhat, was different. Instead of telling a potential client that they didn’t have a feature, he’d say they didn’t have it <em>yet</em>. He would ask when their event was then take a moment to think. Inside his head, he was doing the calculations to figure out the logistics. Johnny would then tell the company the feature would be ready by then with confidence.</p>
<p>If he needed to hire more people or switch focus from other projects to deliver then he would. The priority for development was set by the needs of potential clients, not plucked out of thin air. The feedback from sales calls fed directly into the development pipeline.</p>
<p>They built the features the Wall Street Journal needed.<br />They built the features TechCrunch Disrupt needed.<br />They built the features The Atlantic needed.</p>
<p>Hopin gained a reputation for delivering on its promises and this encouraged even more companies to come on board.</p>
<p> </p>
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<hr />
<h4>How to do this for yourself</h4>
<p>This is not a license to guarantee the stars to potential clients. We don’t want a repeat of the tragic tale of Theranos.</p>
<p>What Hopin did was ethical because Johnny made guarantees which he truly believed in. It does help that Johnny was an incredible developer so had a strong grasp of what was possible and what wasn’t. If you don&#8217;t have the technical knowledge yourself, make sure you have someone on the call who can speak up on how plausible it is for a new feature to be ready in time.</p>
<p>If you aren’t so blessed to have a team that can meet all the demands from potential customers then you need to prioritize. You rank your opportunities by what would be the most impressive logo to show other companies and focus on them. It might mean you need to turn away some customers in the short run but you should keep lines of communication open.</p>
<p>Once you have existing customers then you order them by the highest paying first. You’ve got a duty to take care of them because they are paying your bills!</p>
<p>If you have happy customers then you can leverage partner marketing. It’s one thing having a logo on your website but having a video testimonial from someone senior shows a deeper level of trust. It snowballs from there!</p>
<p> </p>
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<hr />
<h4>Repeat, repeat, repeat</h4>
<p>Dave is confident this method works because he’s using it for the third time for his stealth new product launch within Hopin. He recognized the massive success it led to for Hopin’s core product and repeated it for the Streamyard Business launch. He couldn’t reveal much about the new venture but should be keeping your eyes peeled based on his history.</p>
<p>What’s great about Dave’s role within Hopin now is he is able to lead startups within a startup. It gives the new launches the best of both worlds as they have the financial support but none of the rigidity that usually comes with it in other large tech companies.</p>
<p>Roadmap marketing might seem like a strategy only for scrappy startups but it can be applied by companies of all sizes if they have the ambition.</p>
<p>When you have your first successful product launch, learn from Dave. Keep those who love the early stages of a startup able to focus on emerging products and you’ll keep launching killer products. Good luck.</p>
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<p>https://youtu.be/tOrZ2AYbDdI</p>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/how-roadmap-marketing-helped-hopin-grow-to-almost-8-billion-in-two-years/">How Roadmap Marketing Helped Hopin Grow to Almost $8 Billion in Two Years</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
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		<title>The 20 Top-Rated Business Books of 2021</title>
		<link>https://amardeep.co/the-20-top-rated-business-books-of-2021/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-20-top-rated-business-books-of-2021</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Mon, 22 Nov 2021 23:02:27 +0000</pubDate>
				<category><![CDATA[productivity]]></category>
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		<guid isPermaLink="false">https://amardeep.co/?p=4390</guid>

					<description><![CDATA[<p>A reading list for all entrepreneurs Created by the Author 2021 hasn’t been the year we all hoped for but I’m hopeful 2022 will be brighter. You might have struggled to find the time to keep up to date with the best business books this year so I’ve compiled this list for you. The current [&#8230;]</p>
<p>The post <a href="https://amardeep.co/the-20-top-rated-business-books-of-2021/">The 20 Top-Rated Business Books of 2021</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>A reading list for all entrepreneurs</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_Eh5gLWln9jLQafuaXiKMwQ.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_Eh5gLWln9jLQafuaXiKMwQ-768x430.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_Eh5gLWln9jLQafuaXiKMwQ-300x168.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_Eh5gLWln9jLQafuaXiKMwQ.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Created by the Author</h6>
<section>
<section>
<hr />
<p>2021 hasn’t been the year we all hoped for but I’m hopeful 2022 will be brighter.</p>
<p>You might have struggled to find the time to keep up to date with the best business books this year so I’ve compiled this list for you. The current times are reflected in what people were reading with several corporate catastrophe books as well as books covering equality and the climate.</p>
<p>Ranking books is always highly subjective and I use a simple formula to order this list. Like movies, the first people to review are super fans or know the author personally. I account for that by giving extra weight to the number of reviews then I normalize the raw figures to give a score out of 100.</p>
<p>This isn’t a list of my favorite books but based on the views of the highly engaged readers of Goodreads.com.</p>
<pre>AP: Amardeep Parmar score (books are ranked from lowest to highest score)<br />GR: Goodreads.com rating and number of ratings<br />AZ: Amazon.com rating and number of ratings</pre>
<p><em>(Please note that this story contains affiliate links but you can choose to simply google the titles instead should you wish to purchase elsewhere. </em><a href="https://entrepreneurshandbook.co/the-20-best-business-books-of-2020-2f387b9812f8" target="_blank" rel="noopener" data-href="https://entrepreneurshandbook.co/the-20-best-business-books-of-2020-2f387b9812f8"><em>You can find the 2020 list here.</em></a><em>)</em></p>
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<h4>#20 <a href="https://amzn.to/3DDxUlS" target="_blank" rel="noopener" data-href="https://amzn.to/3DDxUlS">Huddle: How Women Unlock Their Collective Power</a> by Brooke Baldwin</h4>
<p><strong><em>AP: 72/ GR: 4.2 from 260/ AZ:4.8 from 236</em></strong></p>
<p>Brooke is a CNN journalist and explores the importance of women supporting each other. Now I’m not a woman but her advice has been well-received by many. It offers practical tips for women to work together to achieve their collective goals within an organization.</p>
<h4>#19 <a href="https://amzn.to/3kLH5co" target="_blank" rel="noopener" data-href="https://amzn.to/3kLH5co">Work Won’t Love You Back: How Devotion to Our Jobs Keeps Us Exploited, Exhausted, and Alone</a> by Sarah Jaffe</h4>
<p><strong><em>AP: 74/ GR: 4 from 1387/ AZ: 4.4 from 130</em></strong></p>
<p>If you’re looking for an upbeat book, keep scrolling. Sarah unleashes a strong critique of the way we look at work by exploring how we got to where we are. The central message is stop seeking to love what you do for money because it’s all part of the system. Whether you find that depressing or empowering is down to you!</p>
<h4>#18 <a href="https://amzn.to/3coCd8s" target="_blank" rel="noopener" data-href="https://amzn.to/3coCd8s">Woke, Inc.: Inside Corporate America’s Social Justice Scam</a> by Vivek Ramaswamy</h4>
<p><strong><em>AP: 74/ GR: 4.17 from 538/ AZ: 4.8 from 1312</em></strong></p>
<p>Potentially the most controversial book on this list though it’s not as aggressive as the title might suggest. Vivek argues companies across America are only taking stands on certain topics as a form of marketing rather than believing in what they say. If you think an advert is just to tick a box, you might be right.</p>
<h4>#17 <a href="https://amzn.to/3CoBdfd" target="_blank" rel="noopener" data-href="https://amzn.to/3CoBdfd">A World Without Email: Reimagining Work in an Age of Communication Overload</a> by Cal Newport</h4>
<p><strong><em>AP: 75/ GR: 3.95 from 2681/ AZ: 4.4 from 956</em></strong></p>
<p>I confess I check my emails obsessively even though I know I shouldn’t. Emails were designed to be asynchronous but too many people expect instant replies. Cal offers a guide to change this damaging culture in your work and business.</p>
<h4>#16 <a href="https://amzn.to/3coBfZS" target="_blank" rel="noopener" data-href="https://amzn.to/3coBfZS">The Unfair Advantage: How You Already Have What It Takes to Succeed</a> by Ash Ali and Hasan Kubba</h4>
<p><strong><em>AP: 76/ GR: 4.12 from 1016/ AZ:4.4 from 336</em></strong></p>
<p>This is the only book on this list where I have personally met one of the authors! So much business advice relies on a mantra of hard work and sacrifice but Hasan and Ali reveal unfair advantages is the secret. We all have something we can bring to a business that our competitors can’t. They provide a roadmap for exploiting your unfair advantages.</p>
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<h4>#15 <a href="https://amzn.to/2YVw6Wa" target="_blank" rel="noopener" data-href="https://amzn.to/2YVw6Wa">The Key Man: The True Story of How the Global Elite Was Duped by a Capitalist Fairy Tale</a> by Simon Clark and Will Louch</h4>
<p><strong><em>AP: 76/ GR: 4.23 from 549/ AZ: 4.4 from 243</em></strong></p>
<p>An insane story. Simon Clark and Will Louch expose Arif Navqi who cheated investors out of hundreds of millions of dollars. Both Obama and Bill Gates were amongst his victims. Compared to other tales of massively fraudulently businessmen, Arif’s is relatively unknown but no less riveting.</p>
<h4>#14 <a href="https://amzn.to/3DuqpNX" target="_blank" rel="noopener" data-href="https://amzn.to/3DuqpNX">The Conversation: How Seeking and Speaking the Truth about Racism Can Radically Transform Individuals and Organizations</a> by Robert Livingston</h4>
<p><strong><em>AP: 76/ GR: 4.42 from 206/ AZ: 4.8 from 109</em></strong></p>
<p>The protests of the last few years have increased the importance of workplace equality and Robert Livingston’s book is a useful aid. He aims to open up conversations rather than shut them down. It’s a thoughtful read which is heartfelt rather than preachy.</p>
<h4>#13 <a href="https://amzn.to/3Cq3q5w" target="_blank" rel="noopener" data-href="https://amzn.to/3Cq3q5w">Ask Iwata: Words of Wisdom from Satoru Iwata, Nintendo’s Legendary CEO</a> by Satoru Iwata, Hobonichi, Sam Bett</h4>
<p><strong><em>AP: 77/ GR: 4.19 from 1071/ AZ: 4.8 from 1231</em></strong></p>
<p>A short book with a collection of insights about the revolutionary leader who drove Nintendo between 2002 and 2015. He’s the man who chose to not compete with Sony and Microsoft on hardware and focus on creating games people loved instead. So many joyous moments in living rooms around the world have occurred because of his vision.</p>
<h4>#12 <a href="https://amzn.to/3DtjHaW" target="_blank" rel="noopener" data-href="https://amzn.to/3DtjHaW">An Ugly Truth: Inside Facebook’s Battle for Domination</a> by Sheera Frenkel and Cecilia Kang</h4>
<p><strong><em>AP: 79/ GR: 4.08 from 2946/ AZ: 4.4 from 701</em></strong></p>
<p>You have to wonder if Facebook renamed itself to Meta just so history doesn’t immediately associate them to the stings like this. It won’t work. If you want to be up to date on how much the company has abused its power, read this.</p>
<h4>#11 <a href="https://amzn.to/32cNHKD" target="_blank" rel="noopener" data-href="https://amzn.to/32cNHKD">Amazon Unbound: Jeff Bezos and the Invention of a Global Empire</a> by Brad Stone</h4>
<p><strong><em>AP: 80/ GR: 4.15 from 2676/ AZ: 4.5 from 1008</em></strong></p>
<p>Brad’s earlier book on Amazon, “The Everything Store”, was a huge bestseller in 2013. A lot has happened in the last eight years and that’s the subject of this book. It covers all the major events in detail with an often positive lens but Brad doesn&#8217;t avoid the difficult questions.</p>
</section>
<section>
<hr />
<h4>#10 <a href="https://amzn.to/3Ft508i" target="_blank" rel="noopener" data-href="https://amzn.to/3Ft508i">My Life in Full: Work, Family, and Our Future</a> by Indra Nooyi</h4>
<p><strong><em>AP: 81/ GR: 4.4 from 808/ AZ: 4.7 from 288</em></strong></p>
<p>As someone of Indian heritage, Indra’s ascent to Pepsi CEO was a landmark for many in my community, especially for women. Her story is far more relatable than many other founders because she doesn’t try to create a sense of aura around herself. It’s a great read for anyone who wants to understand the decision-making process for someone at the top of a huge global company.</p>
<h4>#9 <a href="https://amzn.to/2Z1rHBe" target="_blank" rel="noopener" data-href="https://amzn.to/2Z1rHBe">Working Backwards: Insights, Stories, and Secrets from Inside Amazon</a> by Colin Bryar, Bill Carr</h4>
<p><strong><em>AP: 82/ GR: 4.27 from 2028/ AZ: 4.6 from 1227</em></strong></p>
<p>What’s great is Colin Bryar and Bill Carr both have over 20 years of Amazon experience. They break down the culture and the principles which have led to the company’s huge success. It’s an overwhelmingly positive book because of the history of the authors but one which has many practical lessons for entrepreneurs.</p>
<h4>#8 <a href="https://amzn.to/3npRjkD" target="_blank" rel="noopener" data-href="https://amzn.to/3npRjkD">The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion</a> by Eliot Brown and Maureen Farrell</h4>
<p><strong><em>AP: 82/ GR: 4.34 from 1558/ AZ: 4.7 from 434</em></strong></p>
<p>WeWork tried to be a sexy company but in reality, they were a low-margin office rental company. The hype around them was overblown and the fall was fast. $47 billion in 2019 to under $3 billion in 2021. Who can keep their eyes off a car wreck? It might help you to not fall for a similar delusional founder’s charisma in the future.</p>
<h4>#7 <a href="https://amzn.to/3nnwG8D" target="_blank" rel="noopener" data-href="https://amzn.to/3nnwG8D">The World For Sale: Money, Power, and the Traders Who Barter the Earth’s Resources</a> by Javier Blas, Jack Farchy</h4>
<p><strong><em>AP: 82/ GR: 4.42 from 995/ AZ: 4.7 from 569</em></strong></p>
<p>Commodities are big business but the average person doesn’t understand how the physical trade works. The people who control the trade of chemicals like cobalt, bauxite, and alumina have far more power than could ever dream of. They can choose to support or topple national governments.</p>
<h4>#6 <a href="https://amzn.to/3Dt2grd" target="_blank" rel="noopener" data-href="https://amzn.to/3Dt2grd">This Is How They Tell Me the World Ends: The Cyberweapons Arms Race</a> by Nicole Perlroth</h4>
<p><strong><em>AP: 85/ GR: 4.38 from 2362/ AZ: 4.6 from 1647</em></strong></p>
<p>The dark side of the explosion of the importance of technology. Businesses of any scale are going to need to start paying greater attention to security as the wars of the future will be held online. A reminder to anyone in the SaaS world to make sure their code has no loopholes even in MVP.</p>
</section>
<section>
<hr />
<h4>#5 <a href="https://amzn.to/320G9KG" target="_blank" rel="noopener" data-href="https://amzn.to/320G9KG">Four Thousand Weeks: Time Management for Mortals</a> by Oliver Burkeman</h4>
<p><strong><em>AP: 86/ GR: 4.36 from 3497/ AZ: 4.6 from 671</em></strong></p>
<p>Oliver aims this book at people obsessed with productivity. He reminds them the average human only has 4,000 weeks. Do you want to spend it crossing off meaningless tasks from your to-do list? For entrepreneurs, it makes you think about your mission rather than just short-term thinking. I love Oliver’s style which is full of nuance.</p>
<h4>#4 <a href="https://amzn.to/3npsG7D" target="_blank" rel="noopener" data-href="https://amzn.to/3npsG7D">Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX</a> by Eric Berger</h4>
<p><strong><em>AP: 89/ GR: 4.52 from 2694/ AZ: 4.8 from 2057</em></strong></p>
<p>Everybody loves writing about Elon Musk but few had the access Eric did. He is the senior space editor at Ars Technica and reported on SpaceX for over a decade. In Liftoff, he summarises everything including all of his direct interviews with Elon himself. If the innovation behind the space race fascinates you, you’ll love this.</p>
<h4>#3 <a href="https://amzn.to/30rzMzn" target="_blank" rel="noopener" data-href="https://amzn.to/30rzMzn">How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need</a> by Bill Gates</h4>
<p><strong><em>AP: 91/ GR: 4.18 from 26881/ AZ: 4.5 from 7714</em></strong></p>
<p>If you’re surprised by a book about climate being so high up then you haven’t been paying attention. Rather than just telling everyone to consume less, he accepts the developing world needs the energy to lift people out of poverty. He wants the businesses of the world to focus on clean energy instead.</p>
<h4>#2 <a href="https://amzn.to/3oFcdeY" target="_blank" rel="noopener" data-href="https://amzn.to/3oFcdeY">Think Again: The Power of Knowing What You Don’t Know</a> by Adam M. Grant</h4>
<p><strong><em>AP: 94/ GR: 4.25 from 33231/ AZ: 4.6 from 6991</em></strong></p>
<p>Adam Grant appears to have the Midas touch with yet another bestseller. His core argument here is you should always challenge why you think the way you do. He uses famous examples from history to illustrate how people didn’t have the right answer the first time around but adapted to achieve success.</p>
<h4><strong>#1 </strong><a href="https://amzn.to/3FrgSYw" target="_blank" rel="noopener" data-href="https://amzn.to/3FrgSYw">Empire of Pain</a><strong> by Patrick Radden Keefe</strong></h4>
<p><strong><em>AP: 100/ GR: 4.59 from 18563/ AZ: 4.7 from 3089</em></strong></p>
<p>It seems this year, people love reading about companies behaving badly! Few companies in recent memory have created more tragedy than Purdue Pharma. They intentionally triggered an opioid epidemic to increase their profits. The story is riveting and it’s a handbook of what you shouldn’t do in your own business.</p>
</section>
</section>
<section> </section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/the-20-top-rated-business-books-of-2021/">The 20 Top-Rated Business Books of 2021</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
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		<title>We All Deserve The Legal &#8220;Right To Rest&#8221; From Work</title>
		<link>https://amardeep.co/we-all-deserve-the-legal-right-to-rest-from-work/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=we-all-deserve-the-legal-right-to-rest-from-work</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Wed, 17 Nov 2021 11:32:26 +0000</pubDate>
				<category><![CDATA[life]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Life Lessons]]></category>
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		<guid isPermaLink="false">https://amardeep.co/?p=4392</guid>

					<description><![CDATA[<p>Don’t lose sight of how you feel Edited by the author - Original image from Pexels Portugal is about to burst with immigration applications. The country recently introduced a new law banning bosses from contacting employees outside of working hours. They already have plenty of sunshine, delicious food and a low crime rate. Sounds like paradise right? [&#8230;]</p>
<p>The post <a href="https://amardeep.co/we-all-deserve-the-legal-right-to-rest-from-work/">We All Deserve The Legal “Right To Rest” From Work</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>Don’t lose sight of how you feel</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_Mc3rT7P-NUdZjUiGR2FmNA.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_Mc3rT7P-NUdZjUiGR2FmNA-768x430.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_Mc3rT7P-NUdZjUiGR2FmNA-300x168.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_Mc3rT7P-NUdZjUiGR2FmNA.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Edited by the author - Original image from <a href="https://medium.com/r/?url=https%3A%2F%2Fwww.pexels.com%2Fphoto%2Fstudent-sleeping-on-bed-near-laptop-and-cup-of-coffee-4132585%2F">Pexels</a></h6>
<section>
<section>
<hr />
<p>Portugal is about to burst with immigration applications.</p>
<p>The country recently introduced a new <a href="https://www.bbc.co.uk/news/business-59263300" target="_blank" rel="noopener" data-href="https://www.bbc.co.uk/news/business-59263300">law</a> banning bosses from contacting employees outside of working hours. They already have plenty of sunshine, delicious food and a low crime rate. Sounds like paradise right?</p>
<p>The “right to rest” law has teeth too. Companies with more than 10 employees can be fined if they contact people outside their working hours. The financial penalty combined with the risk of losing staff can save the Portuguese from the terrors of the always-on culture.</p>
<p>Yes, the pandemic has led to the greater flexibility many workers craved but it’s come with secret terms and conditions. Sure, you can go and drop off your kids during work hours as long as you answer my emails outside them. No one ever spells it out like that so the invasion happens in stealth. <a href="https://rh-us.mediaroom.com/2020-11-23-Working-Weekends-a-Reality-for-Nearly-7-in-10-Remote-Professionals-Robert-Half-Research-Shows" target="_blank" rel="noopener" data-href="https://rh-us.mediaroom.com/2020-11-23-Working-Weekends-a-Reality-for-Nearly-7-in-10-Remote-Professionals-Robert-Half-Research-Shows">68% of US workers</a> reported working on the weekend outside of their contracted hours during the pandemic.</p>
<p>Why? Natural boundaries no longer exist when you work from home. I know I felt like I was living at work at times rather than working from home when I was an employee. Even now as my own boss, clients will expect replies at all times of the day without respect for my personal time.</p>
<p>Enough is enough.</p>
<p> </p>
</section>
<section>
<hr />
<h4>This isn’t a socialist luxury</h4>
<p>Western Europe has always had greater protections for workers than the US or the UK. Several countries even guaranteed an 11-hour break every 24 hours for the majority of workers. Some might argue Portugal’s latest law only makes sense there because they have a different culture.</p>
<p>Those people would be wrong.</p>
<p>Hustle culture and the ‘always on’ mentality has been repeatedly shown to have negative effects on not just health but performance too. Out of those expected to respond to out of hours communication, <a href="https://www.rte.ie/brainstorm/2021/0901/1244061-out-of-hours-work-emails-health-psychology-stress/" target="_blank" rel="noopener" data-href="https://www.rte.ie/brainstorm/2021/0901/1244061-out-of-hours-work-emails-health-psychology-stress/">70.4%</a> feel psychological distress and 63.5% feel emotional exhaustion.</p>
<p>The problem with not having a right to rest is you are stuck in limbo between work and personal time. If you’re having dinner with your partner whilst checking your emails every 5 minutes, does it count as working? In a massive <a href="https://www.nber.org/system/files/working_papers/w27612/w27612.pdf" target="_blank" rel="noopener" data-href="https://www.nber.org/system/files/working_papers/w27612/w27612.pdf">study of 3.1 million workers</a>, researchers concluded the average workday had extended by 48.5 minutes.</p>
<p>Some people have converted their commuting time into working time but they aren’t comparable. My old commute used to include a 20-minute walk and 20 minutes of reading a book on the train. Compared to working, which one do you think is better for my health?</p>
<p>Extended working hours is a serious issue and those who work more than 55 hours per week are <a href="https://www.who.int/news/item/17-05-2021-long-working-hours-increasing-deaths-from-heart-disease-and-stroke-who-ilo" target="_blank" rel="noopener" data-href="https://www.who.int/news/item/17-05-2021-long-working-hours-increasing-deaths-from-heart-disease-and-stroke-who-ilo">35% more likely</a> to have a stroke. Those who increase beyond this are taking risks for <a href="https://review.chicagobooth.edu/economics/2021/article/are-we-really-more-productive-working-home" target="_blank" rel="noopener" data-href="https://review.chicagobooth.edu/economics/2021/article/are-we-really-more-productive-working-home">no additional output</a>. It’s a fool’s game and everyone loses.</p>
<p> </p>
<h4>With great power…</h4>
<p>While all the statistics make a strong case, the difference between guidance and law is significant.</p>
<p>The intention to stop the chronic pestering of employees is noble. Yet what about the times where it may be reasonable to contact staff? It’s tough to know where to draw the line.</p>
<p>Sometimes during my consulting career, I think clients did the right thing by contacting me in the evening. If I made a mistake that was affecting a large group of people then does my right to rest trump their rights? I believe it makes sense for me to be called to fix a mess I created.</p>
<p>It might not even be my fault but if a problem is left until the morning then it snowballs and becomes much harder to deal with. I’d rather be contacted as soon as the oil leak is detected not once it’s killed everything in a 5-mile radius.</p>
<p>The right to rest will always be in conflict with other innocent stakeholders’ rights. In an ideal world, companies would have enough staff to cover all hours healthily. In reality, some common sense will be needed on both sides even with this law.</p>
<p> </p>
</section>
<section>
<hr />
<h4>You need to set your own boundaries</h4>
<p>When the law isn’t giving us the right to rest then we need to give it to ourselves. Workplace stress is a vicious circle only if people let it be.</p>
<p>Everyone you deal with is human and they all have their own problems to deal with. Most people don’t want to make your life harder, they are just trying to make their own easier. Humanize yourself and humanize your boss. They are trying to figure out their own balance too.</p>
<p>I didn’t set boundaries early in my career because I was afraid to. Yet once I started doing it, I realized people were far more understanding than I expected. Deadlines are often more arbitrary than anyone likes to admit. If you’re expected to answer emails late at night then first seek to push back timelines. This worked many times for me.</p>
<p>If your voice is being ignored then perhaps it’s time to join the Great Resignation. Your boss doesn’t need to care about your health but you do. You only get one life. Why are you choosing to spend it replying to emails at midnight? There are over <a href="https://www.reuters.com/world/us/us-job-openings-fall-still-high-104-million-august-2021-10-12/" target="_blank" rel="noopener" data-href="https://www.reuters.com/world/us/us-job-openings-fall-still-high-104-million-august-2021-10-12/">10 million unfilled vacancies</a> in the US right now. Secure another job before you leave to ease financial concerns. Employers will need to change their behaviour to survive whether they like it or not.</p>
<p>Don’t wait for your government. Claim your right to rest today.</p>
</section>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/we-all-deserve-the-legal-right-to-rest-from-work/">We All Deserve The Legal “Right To Rest” From Work</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4392</post-id>	</item>
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		<title>4 Reasons Why Entrepreneurs Are Jealous of Employees</title>
		<link>https://amardeep.co/4-reasons-why-entrepreneurs-are-jealous-of-employees/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=4-reasons-why-entrepreneurs-are-jealous-of-employees</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Sat, 23 Oct 2021 23:08:20 +0000</pubDate>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
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		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Work]]></category>
		<guid isPermaLink="false">https://amardeep.co/?p=4396</guid>

					<description><![CDATA[<p>The grass isn’t always&#160;greener Image of author edited by the author Things weren’t as I expected. It’s been four months since I left the safety of my full-time consulting role to join the online entrepreneur ranks. I’m living what so many people sell you on the web as the dream. I earn more than I [&#8230;]</p>
<p>The post <a href="https://amardeep.co/4-reasons-why-entrepreneurs-are-jealous-of-employees/">4 Reasons Why Entrepreneurs Are Jealous of Employees</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>
<h4>The grass isn’t always&nbsp;greener</h4>
</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/12/1_SxNEF2-JJQndX3k_rzBbUQ.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://amardeep.co/wp-content/uploads/2021/12/1_SxNEF2-JJQndX3k_rzBbUQ-768x430.png 768w, https://amardeep.co/wp-content/uploads/2021/12/1_SxNEF2-JJQndX3k_rzBbUQ-300x168.png 300w, https://amardeep.co/wp-content/uploads/2021/12/1_SxNEF2-JJQndX3k_rzBbUQ.png 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6>Image of author edited by the author</h6>
<section>
<section>
<hr />
<p>Things weren’t as I expected.</p>
<p>It’s been four months since I left the safety of my full-time consulting role to join the online entrepreneur ranks. I’m living what so many people sell you on the web as the dream. I earn more than I did in my old job and have greater freedom. I’m my own boss and I’m more fulfilled.</p>
<p>Yet to say things have been easy would be a lie. There have been struggles and I believe everyone reading should be aware of them. Life is different now and it always comes with positives and negatives, don’t let anyone trick you into thinking otherwise. Entrepreneurship porn will taint your mind and give your unrealistic expectations of what things are like on the other side.</p>
<p>If you’re considering quitting your job and pursuing your passion then you must know what you’re giving up. For many people becoming an entrepreneur is the wrong choice and there’s no shame in admitting that. If you’re an employee then I envy you despite my success. These are the reasons why.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#1 Was Loki right?</h4>
<p>Loki in the first Avengers film claims “it is the unspoken truth of humanity that you crave subjugation.” I remember the line because I thought it was nonsense at the time. Now I am forced to make a million tiny decisions every day, I’m starting to see his point.</p>
<p>One of the best things about being your own boss is you have full control over everything. It’s also one of the worst things too. The honeymoon period of the giddiness of power wears off quickly. Decision fatigue kicks in as the lack of restrictions gives you too much choice. I often dance on the edge of overwhelm.</p>
<p>I didn’t appreciate how many tasks were taken care of for me at my day job. There’s comfort in being told what to do and just doing this task to the best of your ability. Needing to be the judge, jury, and executioner is exhausting. The pressure is suffocating at times. Employees should be more grateful for all the support staff at their company who handle the things they never need to think about.</p>
<p>Maybe you’re sitting thinking you can handle this. That’s your ego talking. I’m looking you dead in the eye right now and can tell you however hard you think it will be, it will be harder.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#2 The lone wolf dies, the pack survives</h4>
<p>Let’s be honest, the stereotype of the digital solopreneur is a bit of a loner and introvert. There are some like this but none of us are islands, we all need to work with others to grow and learn.</p>
<p>Dealing with the loss of colleagues has been my greatest struggle. I now have brilliant collaborators from all over the world but it’s not the same. I was at my last company for seven years and could bounce ideas off people all day then go to the pub with them when work ended.</p>
<p>Don’t underrate being part of a team from a mental health perspective. It’s priceless to know people have your back and can relate to your exact circumstances.</p>
<p>On the internet, everyone seems to hate their colleagues but I think this is selection bias. Only frustrated people have the fire in their bellies to smash the keyboard and publish a rant. The people who like their colleagues don’t have as raw emotion to drive them. If you’re new to your career then don’t be put off by all the bitter people out there, you can become real friends with the people you work with.</p>
<p>Entrepreneurship can be lonely; it’s an occupational risk.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#3 The 9–5 lifestyle is underrated</h4>
<p>I only “work” around 30 hours a week now. This only counts the dedicated time where I’m sitting in front of my laptop taking action. Yet the truth is I’m almost always working.</p>
<p>Your business becomes your baby and your to-dos plague you throughout your downtime. Ideas will pop into your head at the least convenient moments. My mind is noisier than it’s ever been despite my greater focus on being mindful. I’ve got a lot of interesting things going on but the problem is there’s only so much I can process.</p>
<p>People like me quit their jobs thinking they will take more time off, but the opposite has been true. There are only been two days in the last three months where I haven’t done anything at all for my business including weekends. It’s often only an hour or two on Sundays but this is an exponential increase from zero hours when I was an employee.</p>
<p>I would never let an employer expect me to think about their company all the time but it’s hard to set those internal boundaries with yourself. When you love what you do, it can kill you slowly because you enjoy the pain. Being able to rebel against a boss and close your laptop at 5 pm is a luxury I miss.</p>
<p> </p>
</section>
<section>
<hr />
<h4>#4 Boring stability</h4>
<p>In pop culture, entrepreneurs are all daredevil risk-takers but these people are a minority of who I’ve interacted with. Most are way more scared about where their next paycheck is coming from than you might think.</p>
<p>There needs to be significant risks for there to be potential for extraordinary gains. You can have your best-ever month and the next few months crush your spirits to mush. The highs and lows feel like a cruel game dictated by cruel Norse gods for their entertainment.</p>
<p>Some seek to have their cake and eat it. They want to do what they want when they want but have a minimum income secured with unlimited upside. These are the most unhappy entrepreneurs I know. Others give in and seek out stable income at the expense of some of their freedom. It’s an awkward compromise between two worlds.</p>
<p>Fearmongers preach you can lose your day job at any time and how there is no security. Ignore them. They say this to justify their own life choices. The more big and bad they make the corporate world seem, the smarter they can convince themselves they are.</p>
<p><a href="https://www.comparably.com/news/survey-have-you-ever-been-fired/" target="_blank" rel="noopener" data-href="https://www.comparably.com/news/survey-have-you-ever-been-fired/">Two-thirds of people</a> say they have never been fired and 18% have only been fired once. It varies significantly depending on your circumstances but the idea companies enjoy firing people is nonsense. Replacing employees is expensive and a hassle for employers.</p>
<p>Most employees can be far more certain about their next paycheck than most entrepreneurs can. I’d be lying if I said we didn’t secretly hate for you that. <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
</section>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/4-reasons-why-entrepreneurs-are-jealous-of-employees/">4 Reasons Why Entrepreneurs Are Jealous of Employees</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4396</post-id>	</item>
		<item>
		<title>The Average Person at Gumroad Works 22 Hours a Week and Makes $115k a Year</title>
		<link>https://amardeep.co/the-average-person-at-gumroad-works-22-hours-a-week-and-makes-115k-a-year/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-average-person-at-gumroad-works-22-hours-a-week-and-makes-115k-a-year</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Fri, 23 Jul 2021 14:13:46 +0000</pubDate>
				<category><![CDATA[life]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Work]]></category>
		<guid isPermaLink="false">https://amardeep.co/?p=2894</guid>

					<description><![CDATA[<p>Is this the perfect startup? Created by the author — original from Mikhail Nilov on Pexels Sahil isn’t your typical founder. He was only 19 when left Pinterest to create Gumroad in 2011. Within a year he had raised $8m and truly believed he could make his company a unicorn. But he failed. His company [&#8230;]</p>
<p>The post <a href="https://amardeep.co/the-average-person-at-gumroad-works-22-hours-a-week-and-makes-115k-a-year/">The Average Person at Gumroad Works 22 Hours a Week and Makes $115k a Year</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>Is this the perfect startup?</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/07/1_9P-KtvZptLltHMZm4zgtuw.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://i1.wp.com/mindfuldriven.com/wp-content/uploads/2021/07/1_9P-KtvZptLltHMZm4zgtuw.png?resize=768%2C430&amp;ssl=1 768w, https://i1.wp.com/mindfuldriven.com/wp-content/uploads/2021/07/1_9P-KtvZptLltHMZm4zgtuw.png?resize=300%2C168&amp;ssl=1 300w, https://i1.wp.com/mindfuldriven.com/wp-content/uploads/2021/07/1_9P-KtvZptLltHMZm4zgtuw.png?resize=1024%2C573&amp;ssl=1 1024w, https://i1.wp.com/mindfuldriven.com/wp-content/uploads/2021/07/1_9P-KtvZptLltHMZm4zgtuw.png?w=1250&amp;ssl=1 1250w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Created by the author — original from <a href="https://www.pexels.com/photo/a-happy-man-using-his-laptop-6592677/" target="_blank" rel="noopener ugc nofollow">Mikhail Nilov on Pexels</a></h6>
<section>
<p id="90b3" style="text-align: left;" data-selectable-paragraph="">Sahil isn’t your typical founder.</p>
<p id="8648" style="text-align: left;" data-selectable-paragraph="">He was only 19 when left Pinterest to create Gumroad in 2011. Within a year he had raised $8m and truly believed he could make his company a unicorn.</p>
<p id="f123" style="text-align: left;" data-selectable-paragraph="">But he failed.</p>
<p id="a5b2" style="text-align: left;" data-selectable-paragraph="">His company went from 23 employees all the way back down to one person. This crushed Sahil but he didn’t give up.</p>
<p id="03cf" style="text-align: left;" data-selectable-paragraph="">Today, Gumroad is still alive and unlike most unicorns, it’s making a profit every month. This is impressive in itself but what amazed me was this is all without having a single full-time employee. They all work part-time yet have a mean salary of $115k and a median of $100k!</p>
<p> </p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" role="presentation" src="https://i0.wp.com/miro.medium.com/max/1194/1%2AypbWINvWeAheFNkXqVpNeA.png?resize=597%2C239&#038;ssl=1" sizes="auto, 597px" srcset="https://miro.medium.com/max/552/1*ypbWINvWeAheFNkXqVpNeA.png 276w, https://miro.medium.com/max/1104/1*ypbWINvWeAheFNkXqVpNeA.png 552w, https://miro.medium.com/max/1194/1*ypbWINvWeAheFNkXqVpNeA.png 597w" alt="" width="597" height="239" /></p>
<p>From Gumroad Founder’s Twitter account</p>
<p id="8d7d" style="text-align: left;" data-selectable-paragraph="">It sounds too good to be true so I had to dive in deeper.</p>
</section>
<p> </p>
<section>
<h4 id="f782">Freedom at all costs</h4>
<p id="935d" data-selectable-paragraph=""><mark>Gumroad has no meetings and no deadlines.</mark></p>
<p id="92e1" data-selectable-paragraph="">It wasn’t born out of ideological purity but necessity because Sahil was burnt out. VC expectations in the early years had taken their toll. He wanted to work as little as possible so couldn’t demand long hours of others while he took painting and writing classes.</p>
<p id="2b41" data-selectable-paragraph="">As a former technology consultant, I couldn’t imagine Gumroad’s system working in practice but it does.</p>
<p id="5114" data-selectable-paragraph="">They use Notion to manage their workload and people can pick whatever task they want from the queue. Features go live when they are ready not according to an arbitrary go-live date. Again, this is music to a former consultant’s ears.</p>
<p id="45ba" data-selectable-paragraph="">They communicate with each other through comments and people only need to check their messages once a day. New joiners are even asked to turn off all notifications from their phones!</p>
<p id="0d17" data-selectable-paragraph="">Almost everyone I know in the tech world is glued to their devices to check their emails and messages. It’s refreshing to know you don’t have to reply within minutes to prove you are working hard enough.</p>
</section>
<p> </p>
<section>
<h4 id="c7e6">Single mission</h4>
<blockquote>
<p id="a8ba" data-selectable-paragraph="">“Make our creators more money” — Sahil</p>
</blockquote>
<p id="b5d2" data-selectable-paragraph="">Gumroad is a marketplace where creators can sell products such as e-books securely. Some of the top users make hundreds of thousands of dollars per year.</p>
<p id="bccf" data-selectable-paragraph="">The only reason Gumroad’s bizarre system works is that people who work there only need to care about is one thing. This is how to enable the users to make more money. The more money creators make, the happier they are and the more they evangelize.</p>
<p id="b7e4" data-selectable-paragraph="">There are no targets plucked from thin air to meet promotion criteria. Gumroad trusts everyone to use common sense and not endanger the brand.</p>
<p id="287a" data-selectable-paragraph="">They’re allowed to choose projects because they would be fun even if there are higher priority items. The belief is when a developer builds something they want to build, it’s going to be of higher quality.</p>
<p id="efff" data-selectable-paragraph="">The singular focus on making creators happy has led to some of the top creators coming on board to work for Gumroad. It makes perfect sense. The most successful creators are the company’s biggest fans and know the product intimately.</p>
<p id="364b" data-selectable-paragraph="">Daniel Vassallo became the Head of Product.<br />Randall Kanna became the Head of Community.<br />Philip Kiely became the Head of Marketing.</p>
<p id="cba5" data-selectable-paragraph="">The best part is they only committed to 10 hours per week!</p>
</section>
<p> </p>
<section>
<h4 id="08e4">The downsides</h4>
<p id="7e24" data-selectable-paragraph="">If Sahil and is reading this and reaches out to hire me, I can’t deny I would struggle to say no. Yet there are downsides to his unconventional system too, which he acknowledges.</p>
<h4 id="cd08">No social life</h4>
<p id="01f1" data-selectable-paragraph="">The stereotypical developer is an introvert who loves the idea of not needing to talk to. Not everyone fits the mold though. Many, like me, enjoy interactions with our colleagues. Social events and working in a team helps to make us feel like we belong but this isn’t part of life at Gumroad.</p>
<p id="6378" data-selectable-paragraph="">The low time commitment means you could fill the rest of your time with social activity to compensate. Whether it balances out is an individual thing for each person.</p>
<h4 id="eef5">Hourly pay</h4>
<p id="0a07" data-selectable-paragraph="">Working for Gumroad differs from a traditional job in many ways. People must track their hours and get paid only for the hours they work. There’s no health insurance or other perks alongside the role. It’s great if you’re already of an entrepreneurial mind but lacks the stability you might want.</p>
<p id="198f" data-selectable-paragraph="">There’s an anti-overtime rule in place where your hourly rate is cut in half if you work more than 20 hours per week. While great to prevent burnout, if you need extra money or are fascinated by a piece of development, you lose out.</p>
<h4 id="bb68">Lack of promotion opportunities</h4>
<p id="fcbb" data-selectable-paragraph="">Gumroad is intentionally lean. If there are no teams and most people work on individual projects then there are fewer opportunities to take on new roles. This suits developers who don’t want to manage others but limits those who do.</p>
<p id="941e" data-selectable-paragraph="">Many people working with Gumroad are founders or creators in their own right. For them, it’s an income stream where they can work on a project they believe in while they build their own startup on the side.</p>
</section>
<p> </p>
<section>
<h4 id="6f3a">Is this the future of work?</h4>
<p id="f3ab" data-selectable-paragraph="">Gumroad’s model is extremely successful and an interesting case model for other tech startups.</p>
<p id="d1e3" data-selectable-paragraph="">As we can see from the downsides, it’s not for everyone but I’m sure it’s exciting for many people reading. You could earn enough money to live comfortably and fill your time with leisure or use it to build your own startup.</p>
<p id="bfa7" data-selectable-paragraph="">The increased focus on remote work in the post-Covid era means the time is ripe for startups to experiment. Gumroad has proved a hybrid model with high compensation and low hours is possible. I predict other like-minded founders will install similar systems inspired by them.</p>
<p id="a121" data-selectable-paragraph="">All the information in this article came from <a href="https://sahillavingia.com/" target="_blank" rel="noopener ugc nofollow">Sahil’s writing directly</a> and he’s transparent about his processes. If I’m ever in the position where I can hire people, I’m going to rereading his outlines to mimic his system.</p>
<p id="8e7c" data-selectable-paragraph="">It feels like the future.</p>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/the-average-person-at-gumroad-works-22-hours-a-week-and-makes-115k-a-year/">The Average Person at Gumroad Works 22 Hours a Week and Makes $115k a Year</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">2894</post-id>	</item>
		<item>
		<title>10 Actionable Tips To Help You Make Better Content Today</title>
		<link>https://amardeep.co/10-actionable-tips-to-help-you-make-better-content-today/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-actionable-tips-to-help-you-make-better-content-today</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Tue, 25 May 2021 15:55:57 +0000</pubDate>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://amardeep.co/?p=3031</guid>

					<description><![CDATA[<p>Simple ideas that can make a difference Created by the author — original image from pexels I started creating content in January 2020 and 15 months later, I quit my job after accumulating millions of views. It’s been an exciting and sometimes terrifying journey and I’ve learned many things along the way. But that’s enough [&#8230;]</p>
<p>The post <a href="https://amardeep.co/10-actionable-tips-to-help-you-make-better-content-today/">10 Actionable Tips To Help You Make Better Content Today</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>Simple ideas that can make a difference</h4>
<p>															<img data-recalc-dims="1" decoding="async" width="768" height="430" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/05/1_SZ-Vl5cxJImznedDXBideg.png?resize=768%2C430&#038;ssl=1" alt="" loading="lazy" srcset="https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/05/1_SZ-Vl5cxJImznedDXBideg.png?resize=768%2C430&amp;ssl=1 768w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/05/1_SZ-Vl5cxJImznedDXBideg.png?resize=300%2C168&amp;ssl=1 300w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/05/1_SZ-Vl5cxJImznedDXBideg.png?resize=1024%2C573&amp;ssl=1 1024w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/05/1_SZ-Vl5cxJImznedDXBideg.png?w=1250&amp;ssl=1 1250w" sizes="auto, (max-width: 768px) 100vw, 768px" />															</p>
<h6 style="text-align: center;">Created by the author — original image from <a href="https://www.pexels.com/photo/woman-raising-her-hands-up-while-sitting-on-floor-with-macbook-pro-on-lap-3813341/" target="_blank" rel="noopener ugc nofollow">pexels</a></h6>
<section>
<p id="20de" data-selectable-paragraph="">I started creating content in January 2020 and 15 months later, I quit my job after accumulating millions of views. It’s been an exciting and sometimes terrifying journey and I’ve learned many things along the way.</p>
<p id="fb8a" data-selectable-paragraph="">But that’s enough about me for now.</p>
<p id="c351" data-selectable-paragraph="">Let’s focus on you. Here are 10 tips you can start using today.</p>
</section>
<p> </p>
<section>
<h4 id="9422">#1 Find a voice checker</h4>
<p id="cded" data-selectable-paragraph="">Almost everything possible online has already been done. The main way we can stand out is through our personality but it’s harder than it sounds.</p>
<p id="d9d0" data-selectable-paragraph="">People were too kind when they complimented me on my writer&#8217;s voice when I started. I gained loyal fans but I had no idea what I was doing.</p>
<p id="02f0" data-selectable-paragraph="">My little sister is the secret sauce as she reads everything I write before I publish. She knows me better than any of my readers and has no problem with calling me out if I sound fake or it seems like I’m trying to be someone else. This means my writing actually sounds like me.</p>
<p id="4bec" data-selectable-paragraph="">Find someone to do this for you and you’ll gain followers who resonate with who you are. It must be someone who knows you from before you created content. Someone who knows you not your persona.</p>
<p id="ea11" data-selectable-paragraph="">Message your chosen person today.</p>
</section>
<p> </p>
<section>
<h4 id="b486">#2 Stop finding causation in randomness</h4>
<p data-selectable-paragraph="">When most people tell me about how they have taken a data-driven approach to their content, I smile and nod at their sample size of 5. I paid far more attention when </p>
<p><a href="https://medium.com/u/b6d641be1066?source=post_page-----a93c05c6af8f--------------------------------" target="_blank" rel="noopener">Tim Denning</a></p>
<p id="14ff" data-selectable-paragraph=""> with a sample size of thousands of articles talked about his findings on a call.</p>
<p id="178b" data-selectable-paragraph="">Most people don&#8217;t have a large enough data set to make meaningful conclusions.</p>
<p id="f3d9" data-selectable-paragraph="">There are a million and one factors why one piece of content did well and another didn’t. On one day, it was cold and rainy so people spent more time online. On another day, the latest Brigerton series was released and everyone was binge-watching.</p>
<p id="d4ec" data-selectable-paragraph="">You have to go with your gut in most cases about what is higher quality. Stop obsessing over tiny swings in data and put your energy into being creative instead.</p>
<p id="546e" data-selectable-paragraph="">I check my stats once a month. Pick how often you will check yours today and stick to it.</p>
</section>
<p> </p>
<section>
<h4 id="f9bc">#3 Talk to non-creators</h4>
<p id="893e" data-selectable-paragraph="">I see other people post on Instagram how their real friends don’t support them as much as their online friends.</p>
<p id="4616" data-selectable-paragraph="">I’m sorry but I don’t expect any of my friends to read my content because I don’t visit my doctor friends and clap after they treat each patient.</p>
<p id="92b3" data-selectable-paragraph="">Most of your audience won’t be in the same world of work as you. It’s critically important to get out of this bubble and connect with others in completely different fields. Don’t lose sight of the rest of the world.</p>
<p id="555d" data-selectable-paragraph="">I went out for dinner with some friends at the weekend and we talked about my writing for maybe 10 minutes. The rest of the time we were laughing and joking about I can’t even remember what. I need this to keep me fresh and stop me from creating unrelatable content that no one wants to read.</p>
<p id="35e4" data-selectable-paragraph="">Reach out to a friend today and try to not talk about your side hustle or work at all. There’s way more to life.</p>
</section>
<p> </p>
<section>
<h4 id="89f1">#4 Generate if-then plans</h4>
<p id="f198" data-selectable-paragraph="">My mind loves being creative but it’s less keen on actually doing the work.</p>
<p id="3725" data-selectable-paragraph="">I have way too many ideas and it pulls me all over the place. It’s exhausting and stops me from getting things done. I’ll spend hours investigating some new thing I could potentially do then never actually do it.</p>
<p id="3bf2" data-selectable-paragraph="">The way I manage this is through if-then plans. I ban myself from chasing a shiny object until I’ve met some other criteria.</p>
<p id="fd9c" data-selectable-paragraph="">For example, I’d love to start a podcast one day but I certainly don’t have the time. If I can consistently write 3–4 articles per week then I’ll start a podcast. Until then I don’t spend time worrying about it.</p>
<p id="ded1" data-selectable-paragraph="">This helps you build quality in one area first before moving on.</p>
<p id="49e7" data-selectable-paragraph="">Get a piece of paper and write down some of your if-then plans today. Make sure you stick to them!</p>
</section>
<p> </p>
<section>
<h4 id="7918">#5 Create a blacklist</h4>
<p id="b015" data-selectable-paragraph="">Going one step further, create a list of what you’ll never do. As soon as you join any online community you’ll be flooded with things you could do even though realistically you know you never will.</p>
<p id="c44a" data-selectable-paragraph="">Expel these distractions from your brain by writing them down on your blacklist. Maybe you never want to create content about money or sexual relationships or maybe you want to avoid creating TikTok or Instagram reels.</p>
<p id="a440" data-selectable-paragraph="">Whatever it is just write them down today and feel lighter afterward. The internal strain of being in forty-seven places at once isn’t worth it.</p>
</section>
<p> </p>
<section>
<h4 id="8930">#6 Consume what you don’t like</h4>
<p id="3a5e" data-selectable-paragraph="">There’s a tendency for people to pick a few others who they like and follow them religiously. It’s a great way to learn by dissecting what works for them.</p>
<p id="1526" data-selectable-paragraph="">The path less traveled is also studying those with who you disagree. The ones where you’re wondering how anyone wants to follow them. Just because you don’t like them, it doesn’t mean you can’t learn valuable lessons.</p>
<p id="abcb" data-selectable-paragraph="">This helps to teach you about the wider audience beyond your bubble. It challenges your beliefs of what works and makes you more resilient in the long run.</p>
<p id="3517" data-selectable-paragraph="">You’ve probably already got someone in your mind who is where you want to be but you don’t like their content. Check them out today.</p>
</section>
<p> </p>
<section>
<h4 id="0cdd">#7 Bring your external skills</h4>
<p id="9bc2" data-selectable-paragraph="">I believe it took me 28 years to become an overnight success as a writer.</p>
<p id="46a0" data-selectable-paragraph="">All the skills I gained at work and the life experiences I went through formed who I am and the way I connect with people.</p>
<p id="b589" data-selectable-paragraph="">I find it strange when people start a new venture online and act as if they’ve never done anything else before. Don’t try to grow as one of many on a production line, you’ll get lost in the crowd.</p>
<p id="3e57" data-selectable-paragraph="">Instead, try to work out how what you’ve done before can help you in what you’re doing now. It’s likely your competition can’t do something else as well as you can so why wouldn’t you use your advantage?</p>
<p id="48a1" data-selectable-paragraph=""><mark>Take a piece of paper today and draw a line down the middle. On the left, write down a skill and on the right write down how this could help you create great content.</mark></p>
</section>
<p> </p>
<section>
<h4 id="e40e">#8 Have a different colored brain buddy</h4>
<p data-selectable-paragraph="">My friend </p>
<p><a href="https://medium.com/u/7e6956110712?source=post_page-----a93c05c6af8f--------------------------------" target="_blank" rel="noopener">Nabil Alouani</a></p>
<p id="71bf" data-selectable-paragraph=""> has an odd way of looking at the world but it’s rubbing off on me.</p>
<p id="ca77" data-selectable-paragraph="">He often talks about the colors of the brain using <a href="https://www.herrmann.com.au/what-is-whole-brain-thinking/" target="_blank" rel="noopener ugc nofollow">Herrmann</a> profiles:</p>
<ul>
<li id="e927" data-selectable-paragraph="">Blue = analytical</li>
<li id="0c79" data-selectable-paragraph="">Yellow = intuitive</li>
<li id="f5a3" data-selectable-paragraph="">Green = organized</li>
<li id="8b9e" data-selectable-paragraph="">Red = emotional</li>
</ul>
<p id="6f59" data-selectable-paragraph="">The easiest way to work out which one you are is to ask your friends because we always self-identify as what we’d like to be rather than what we are.</p>
<p id="8040" data-selectable-paragraph="">Now find someone at a similar stage of their journey who you respect and has a different colored brain. They will give you insights you wouldn’t see yourself and add an extra dimension to your end product!</p>
<p id="5d5f" data-selectable-paragraph="">Send the message to your new buddy today.</p>
</section>
<p> </p>
<section>
<h4 id="426b">#9 Do a complete re-do</h4>
<p id="f6a7" data-selectable-paragraph="">Whatever your field, if you’ve been doing it for a while, you should be improving all the time. Going back to your earlier content should make you cringe.</p>
<p id="7da6" data-selectable-paragraph="">Many podcasters sound wooden in their first few podcasts.<br />Many YouTubers look like they used a potato to record their first few videos.<br />Many writers have terrible flow in their first few stories.</p>
<p id="53d0" data-selectable-paragraph="">This is ok and it is normal. Rather than avoiding your old work, you can use it as an exercise to flex your creativity muscles and see how far you’ve come.</p>
<p id="0451" data-selectable-paragraph="">Pick something you’ve made and makes you embarrassed and remake the entire thing.</p>
<p id="823b" data-selectable-paragraph="">Comparing what you’ve done between versions increases your awareness of the techniques you’ve subconsciously learned so you can apply them more mindfully in the future.</p>
<p id="6702" data-selectable-paragraph="">You can do this today.</p>
</section>
<p> </p>
<section>
<h4 id="bff9">#10 Have a ‘Why I do this’ list</h4>
<p id="80c9" data-selectable-paragraph="">Some of you are here purely for the money and I’m not going to judge you. As long as you understand your fans aren’t following you to get you rich but for what you offer them.</p>
<p id="4135" data-selectable-paragraph="">Proving this value can be difficult and take a long time. If you’re in it only for the money, you’ll find it even more stressful. I know as I quit my job, I feel so much pressure for each story I write to do well. It’s a horrible feeling and blocks my creative process.</p>
<p id="108e" data-selectable-paragraph="">So write down a list of the other things that motivate you. For me, it’s the fun of working out how to craft messages, the friends I’ve made in the online world, and the amazement that I can reach people with my words and find value in it.</p>
<p id="6354" data-selectable-paragraph="">These things keep me going on a tough day and pushing through. I would have given up a long time ago if not for them. I don’t want you to give up if you love what you’re doing. Just remind yourself that you do.</p>
<p id="f125" data-selectable-paragraph="">Get your pen and notepad out and write down what your reasons are today. Stick them up somewhere you can see.</p>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/10-actionable-tips-to-help-you-make-better-content-today/">10 Actionable Tips To Help You Make Better Content Today</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
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		<title>3 Lessons from Growing My Side Hustle Income to Match My Salary</title>
		<link>https://amardeep.co/3-lessons-from-growing-my-side-hustle-income-to-match-my-salary/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3-lessons-from-growing-my-side-hustle-income-to-match-my-salary</link>
		
		<dc:creator><![CDATA[Amardeep]]></dc:creator>
		<pubDate>Thu, 13 May 2021 12:30:30 +0000</pubDate>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Writing]]></category>
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					<description><![CDATA[<p>#2 Take the T-Shaped path Created by the author — original photo by Tingey Injury Law Firm on Unsplash It’s easy to forget where you began but luckily every week I write down 10 things I’m grateful for. A year and a half ago, I wrote down: “$0.98 first-ever article!!!” I’d have laughed in your face if [&#8230;]</p>
<p>The post <a href="https://amardeep.co/3-lessons-from-growing-my-side-hustle-income-to-match-my-salary/">3 Lessons from Growing My Side Hustle Income to Match My Salary</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>#2 Take the T-Shaped path</h4>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" src="https://i0.wp.com/amardeep.co/wp-content/uploads/2021/10/1_fp30Dc5g1ceiVVnNqT68rw.png?resize=768%2C430&#038;ssl=1" sizes="auto, (max-width: 768px) 100vw, 768px" srcset="https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/10/1_fp30Dc5g1ceiVVnNqT68rw.png?resize=768%2C430&amp;ssl=1 768w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/10/1_fp30Dc5g1ceiVVnNqT68rw.png?resize=300%2C168&amp;ssl=1 300w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/10/1_fp30Dc5g1ceiVVnNqT68rw.png?resize=1024%2C573&amp;ssl=1 1024w, https://i0.wp.com/mindfuldriven.com/wp-content/uploads/2021/10/1_fp30Dc5g1ceiVVnNqT68rw.png?w=1250&amp;ssl=1 1250w" alt="" width="768" height="430" /></p>
<h6 style="text-align: center;">Created by the author — original photo by <a href="https://unsplash.com/@tingeyinjurylawfirm?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener ugc nofollow">Tingey Injury Law Firm</a> on <a href="https://unsplash.com/s/photos/scale?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener ugc nofollow">Unsplash</a></h6>
<section>
<p id="f2c6" data-selectable-paragraph="">It’s easy to forget where you began but luckily every week I write down 10 things I’m grateful for.</p>
<p id="32a6" data-selectable-paragraph="">A year and a half ago, I wrote down:</p>
<blockquote>
<p id="7598" data-selectable-paragraph="">“$0.98 first-ever article!!!”</p>
</blockquote>
<p id="a4c8" data-selectable-paragraph="">I’d have laughed in your face if you told me I would write a title someday like the one you clicked on. I’d have laughed even harder if you tried to convince me I would quit my job to pursue writing.</p>
<p id="f2b0" data-selectable-paragraph="">Yet here I am.</p>
<p id="0d3e" data-selectable-paragraph="">I had already read hundreds of side hustle porn articles like many of you. I never believed I could do it myself because I knew I was nothing special. My writing was only meant to be a little habit to make sense of the mayhem of my mind.</p>
<p id="c36c" data-selectable-paragraph="">I’d love to tell you I had a master plan and executed it to perfection but I would be lying through my fingers. I made mistakes and learned along the way but here are the three crucial lessons that allowed me to thrive.</p>
</section>
<section>
<h4>#1 Use your competitive advantages</h4>
<p>Most online advice about side hustling seems to assume the reader jumped out of the womb with a keyboard in hand.Everyone reading this has unique skills they have built from their day job and the other areas of their lives. These are what can make you stand out from the crowd rather than trying to clone those already in your niche.My day job as a technology consultant is challenging and I have to constantly adapt to be effective at what I do. It would be senseless to forget these skills are transferable and not use them to grow my side hustles. I’ve got no doubt my professional background has helped me:</p>
<ul>
<li id="2c09" data-selectable-paragraph=""><strong>UX skills</strong> mean I can create my own unique imagery.</li>
<li id="25d2" data-selectable-paragraph=""><strong>Consultancy skills</strong> mean I can explain complicated ideas in a simple way.</li>
<li id="bf32" data-selectable-paragraph=""><strong>Networking skills</strong> mean I can create long-lasting relationships.</li>
<li id="214a" data-selectable-paragraph=""><strong>Presentation skills</strong> mean I can jump on interviews and podcasts without nerves.</li>
<li id="8e59" data-selectable-paragraph=""><strong>Technical skills</strong> mean I can handle all my accounts with ease.</li>
</ul>
<p>Stop treating your side hustle as an alien life force. There’s probably far more overlap with the expertise you already have than you think.</p>
<h4><strong>What you can do today:What you can do today:</strong></h4>
<p id="39a0" data-selectable-paragraph="">Grab a piece of paper and split it down the middle.</p>
<p id="fae7" data-selectable-paragraph="">On the left side write down the different skills you’ve gained from your day job. They can be specific technical skills or soft skills. On the right side, write down how you could apply this to whatever you’re trying to achieve.</p>
<p data-selectable-paragraph="">You don’t have to have a high-flying corporate job for this to be relevant. I like <a style="background-color: rgba(255, 255, 255, 0);" href="https://medium.com/u/619b53ccda0?source=post_page-----5d910d3316f2--------------------------------" target="_blank" rel="noopener">Jon Brosio</a>’s example of working as a waiter at a fancy restaurant. Through his experience, he gained the skills to talk to business people with confidence and he’s used this to win clients of his own.</p>
</section>
<section>
<h4 id="bc75">#2 Take the T-Shaped path</h4>
<p id="c254" data-selectable-paragraph="">There are a million ways to make money online but you can’t do them all at once.</p>
<p id="1210" data-selectable-paragraph="">I have terrible shiny object syndrome where I get distracted by anything and everything. Many creative people share my problem and it stops them from reaching their potential.</p>
<p id="a20c" data-selectable-paragraph="">I made the mistake of trying to diversify too early. My mind became scrambled by trying to learn too many different things at once and I wasn’t seeing results anywhere. I have over a dozen subscriptions I took out for various shiny objects that I canceled within months.</p>
<p id="68c1" data-selectable-paragraph="">Then I focused on this platform. If you google me you’ll see I have 34,000 followers here but less than a thousand on <a href="https://www.instagram.com/amardeep.s.parmar/" target="_blank" rel="noopener ugc nofollow">Instagram</a>, <a href="https://twitter.com/AmardeepSParmar" target="_blank" rel="noopener ugc nofollow">Twitter</a>, and <a href="https://www.quora.com/profile/Amardeep-S-Parmar" target="_blank" rel="noopener ugc nofollow">Quora</a>. By abandoning these other accounts for a while, I built authority and credibility here.</p>
<p id="e131" data-selectable-paragraph="">My self-confidence has grown because of this and I no longer need to chase so desperately. Proving myself in one space has meant opportunities for other side hustles and collaborations have come to me. I have my solid foundation to take on the rest of the internet.</p>
<p id="629a" data-selectable-paragraph="">Don’t rush through the early stages, take your time to pick one thing you want to pursue and learn as much as you can about it. It’s far better to be great at one thing than mediocre in 10.</p>
<p id="2dba" data-selectable-paragraph="">Success on one path will open up the other doors for you.</p>
<h4 id="8997"><strong>What you can do today:</strong></h4>
<p id="3117" data-selectable-paragraph=""><mark>Choose one place to focus your efforts on and build a reputation for quality.</mark> Whenever a sparkly new object comes into your eye line, set yourself a challenge before you investigate it.</p>
<p id="31f5" data-selectable-paragraph="">If-then plans are great for this. Right now, I will wait until I can write 3 articles a week easily before carving out an in-depth Instagram strategy.</p>
<p id="8208" data-selectable-paragraph="">If you are a YouTuber, you may decide to wait until you are regularly creating two videos a week before spending hours trying to grow your Twitter following.</p>
</section>
<section>
<h4 id="f660">#3 Find reasons beyond money</h4>
<p id="4ab7" data-selectable-paragraph="">This isn’t a lecture about needing to want to change the world. You’re starting a side hustle not creating a campaign for a Nobel Peace Prize.</p>
<p id="f067" data-selectable-paragraph="">Yet the cold reality is most creative side hustles won’t make you rich overnight. If you’re only motivated by money, you’ll get bored quickly and give up. If you need stability, it might be better to focus on more guaranteed work.</p>
<p id="a96e" data-selectable-paragraph="">I’m an abnormal story because I got lucky right at the start as my second ever article earned me over $2000. I became delusional and thought I had things all worked out. I didn’t and it took nearly 6 months for lightning to strike again.</p>
<p id="b261" data-selectable-paragraph="">If I only cared about money, I’d have given up and would never have seen my income grow to where it is today. It was the other non-monetary aspects giving me joy and encouraging me to continue:</p>
<p id="473b" data-selectable-paragraph="">I made friends from all over the world.<br />
I geeked out on learning about my craft.<br />
Structuring my thoughts was like free therapy.</p>
<p id="e9e7" data-selectable-paragraph="">These kept me going and because I had a day job, I didn’t need to worry about needing to pay my bills. My writing was a hobby that could earn me income rather than a shortcut to being rich.</p>
<p id="18f7" data-selectable-paragraph="">Even now, my side hustle income is volatile. In the last couple of weeks, I’ve had multiple mini-heart attacks as algorithms change and expected income disappears. It’s stressful and few have any real security, even those at the top of their powers. I’m under no illusion it will become easy when I make the move to being full-time.</p>
<p id="399f" data-selectable-paragraph="">It’s a myth at the heart of hustle culture. If you hate your side hustle and are only doing it for the money, how is it any different from working for a boss you hate? Pick your poison carefully.</p>
<h4 id="6ea9">What you can do today:</h4>
<p id="b57e" data-selectable-paragraph="">Write down your reasons for picking a particular side hustle.</p>
<p id="9125" data-selectable-paragraph="">If it’s only Bob says I can earn $100k a week from this then it’s probably too good to be true. Look at the worst-case scenario for income and decide whether your other reasons are enough to keep you going.</p>
</section>
<section>
<h4 id="c044">What to take with you and me being emotional</h4>
<p id="3c72" data-selectable-paragraph="">As I make the transition from side hustle to a full-time creator, I’m terrified. I’ve come a long way from being excited by $0.98 yet in many ways I’m still the same person.</p>
<p id="87b5" data-selectable-paragraph="">The mental models I used here to grow my income whilst having a job will need to adapt when I am free. I hope to bring the same thought process despite all the extra pressure that will come. Who knows, I may hate my new lifestyle and return to my side hustle ways.</p>
<p id="4b29" data-selectable-paragraph="">The three key lessons from my side hustle journey:</p>
<ul>
<li id="8703" data-selectable-paragraph=""><strong>Use your competitive advantages </strong>— Don’t copy the people at the top, use your complimentary skills</li>
<li id="eb83" data-selectable-paragraph=""><strong>Take the T-shaped path</strong> — Get good at one thing first and see opportunities in other areas open up.</li>
<li id="9c4f" data-selectable-paragraph=""><strong>Find reasons beyond money</strong> — Creative side hustles are unreliable, you need to find joy in what you’re doing to stick it out through the barren periods.</li>
</ul>
<p id="c131" data-selectable-paragraph="">If you’re a regular reader, thank you, you’re a big part of the reason I’ve been able to change my life.</p>
</section>
<h4><a href="http://antiburnout.mindfuldriven.com/" target="_blank" rel="noopener" data-href="http://antiburnout.mindfuldriven.com">Driven But Always Stressed Out? Download Your FREE Anti-Burnout Toolkit Now.</a></h4><p>The post <a href="https://amardeep.co/3-lessons-from-growing-my-side-hustle-income-to-match-my-salary/">3 Lessons from Growing My Side Hustle Income to Match My Salary</a> first appeared on <a href="https://amardeep.co">Amardeep</a>.</p>]]></content:encoded>
					
		
		
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